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Move Over Personas, Hello Journey Archetypes

Move Over Personas, Hello Journey Archetypes

By | Marketing Strategy | No Comments

Buyer personas are semi-fictional representations of your ideal customer created by using market research and real data about your existing customers. There are various approaches to persona development but most include customer demographics, behavior patterns, motivations, and goals. Buyer personas have long been the foundation for marketing strategy development. The challenge most often faced is that properly creating buyer personas takes a lot of effort and time. Companies who are successful at creating strong and meaningful personas typically do the following: Analyze their closed opportunities Conduct customer interviews and focus groups beyond their customer base Purchase industry reports related to…

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