Tag: higher education | Tegrita

3 Things Higher Ed Marketers can learn from B2B Marketers

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Student Recruitment: 3 Things Higher Ed Marketers Can Learn from B2B Marketers At Tegrita, I am the Subject Matter Expert (SME) for the higher education vertical. Although recruiting new students is different than B2B marketing, in many ways there are a lot of similarities. Having worked with various universities and continuing education organizations, I have identified three key lessons that higher education marketers can learn from B2B marketers. Long-term Nurture: Most B2B organizations have a 3- to 18-month sales cycles and the process of recruiting college freshman can be even longer. High school seniors may inquire just a few months…

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