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Tag: nurture | Tegrita

Align Sales and Marketing with Internal Eloqua Campaigns

Getting Sales to “Buy-in”

By | Marketing & Sales Alignment | No Comments

At Tegrita, we welcome collaborators and guest writers to contribute content to our blog. This week, Nick Smirnoff, Web and Digital Marketing Manager at Laerdal Medical, shares how to bridge the gap between marketing and sales using an internal Eloqua campaign. Aligning sales and marketing with an immersive customer experience Getting buy-in from non-marketing teams can be a struggle for organizations as they onboard the latest technology and marketing approaches. For many sales teams, “content marketing” and “marketing automation” are foreign terms. Does your sales team get it? Do they have a deep understanding of your digital marketing efforts? My guess,…

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3 Things Higher Ed Marketers can learn from B2B Marketers

By | Marketing Strategy | No Comments

Student Recruitment: 3 Things Higher Ed Marketers Can Learn from B2B Marketers At Tegrita, I am the Subject Matter Expert (SME) for the higher education vertical. Although recruiting new students is different than B2B marketing, in many ways there are a lot of similarities. Having worked with various universities and continuing education organizations, I have identified three key lessons that higher education marketers can learn from B2B marketers. Long-term Nurture: Most B2B organizations have a 3- to 18-month sales cycles and the process of recruiting college freshman can be even longer. High school seniors may inquire just a few months…

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