Is it Time for an Eloqua Health Check?

The top three reasons for performing an Eloqua Health Check:

  1. Identify areas of “issue” or concern and recommendations
  2. Determine areas for growth and quick wins
  3. Provide guidance for optimizing Eloqua and your Eloqua Effectiveness

The overall process of a health check is looking at all things Eloqua. Think of a Health Check as visiting your doctor annually for your physical; comparably performing an Eloqua Health Check is vital for your longevity. Imagine after sitting on the examination table while a nurse takes a blood sample, the doctor calls you a week later to talk about your results, pointing out early warning signs and offers some preventative tips to keep you healthy. It is same idea, only for Eloqua. In this case,
there’s no needles to worry about!

Some key identifiers that it’s time for an Eloqua Health Check can include experiencing low lead flow; mismatched data; an inability to segment on specific fields; or questioning the overall efficiency of your Eloqua instance.

A proper Eloqua Health Check will put you back on the right foot, and moving forward.

Initially, there are many aspects of Eloqua that are setup and then left to run, but do you know how well they are operating? With new Eloqua releases, feature changes, employee turnover, and my favorite, what you don’t know that you don’t know, must be taken into consideration as they occur.

Let’s elaborate on what you don’t know that you don’t know. Two of my favorite questions are: Do you know what programs you have running, and do you know if any contacts are stuck? The answer is often No to at least one, if not both of these questions. One of the key areas of focus here is CRM Integration. CRM Integration is the backbone to segmentation, personalization, and ROI attribution.

It’s About Your Continued Success

Just like the dreaded annual physical with your doctor, your Eloqua instance needs a check-up too! I’d like to make sure it’s not something you fear. It’s imperative to your customer success that you build in periodic checkpoints, to ensure that things are running efficiently. In addition to CRM Integration, a health check can provide insights into Campaign proven practices, areas for improvement such as building responsive email and landing page templates, and recommendations to improve upon existing subscription management processes and database health (who’s active, who’s inactive).

You can begin with an audit of your integration with CRM, review Eloqua form processing steps, subscription management configuration, email groups, deliverability, and other areas of process. We also recommend that you leverage the Eloqua benchmark report to see how you compare to your industry standards.

Post Eloqua checkup

Typically after a Health Check is performed by the Tegrita team, we sit down with the client and walk through the findings and recommendations. We also provide a presentation deck for you to share with your team. The outcome of most Health Checks helps to uncover “quick wins”, easy steps to improvement, increased automation, and better reporting capabilities.

For more information, and to find out if it’s time for you to perform an Eloqua Health Check, head over to Tegrita’s Health Check Survey.

Cheers to a health and happy Eloqua instance!

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Ali Selbo

Ali Selbo has a deep passion for creating a vision for long-term success. Her background in marketing strategy, campaign management, and system integration helps her guide clients to define and execute on their strategic initiatives. Ali brings a unique and rich perspective from having been in the Client’s shoes, directly working with Eloqua, Salesforce, among other marketing automation platforms and CRMs. Her experience with vendor selection, contract negotiations coupled with technical know-how drives Tegrita’s Sales and Marketing efforts.