About Tegrita

A Marketing Automation & Strategy Consultancy
for the Modern Marketer


Creative scalability, flexibility and manageability is the name of the game at our marketing technology consultancy. The mission is simple: To be your right arm when it comes to marketing automation and strategy. We hone our marketing automation and industry chops daily, so our clients look like a million bucks… and earn it too. Consider us your lottery ticket to martech success.

Our clients are number one on our priority list. Your long-term success = our greatest achievement. Are we a replacement of your existing, amazingly-talented team? Just the opposite. We’re an extension of it, empowering you to do more with less. Our team understands your challenges and has the know-how to find a way to solve them. We’ve been around the proverbial block a time or two, and you just can’t get this special mixture of brains and brawn anywhere else.

That’s because the fabric of Tegrita is integrity. It’s the definition of our name and the definition of our character. We do what we say. End of story. Transparency isn’t a buzzword with us. Whether it’s with team members or clients, we have cultivated a culture of honesty and open discussion, and it’s safe to say that we have a lot to share when it comes to martech. Our team of consultants stay on top of pivotal changes in the martech landscape. We’re motivated to use that knowledge to fuel a long-term investment for our clients, partners and consultants so they can be movers and shakers in their own spaces.

“Making sure that clients are successful is our core focus. The approach we take is paying attention to client needs and making sure that we have a good working relationship based on being an extension of their team – not a replacement for it. We have integrity and take accountability for the investment our clients make in Tegrita.”

– Mike Geller, Co-Founder and CTO

“We offer solutions that scale. We don’t always offer the textbook solution. We have assembled a team of strategists and marketing automation specialists that think out of the box. This approach ensures that we offer solutions that meet client needs and also meet these three criteria: Scalability, Flexibility, and Manageability”

– Mike Geller, Co-Founder and CTO

The Tegrita Way


We start with ‘Why’ to put meaning behind execution, approaching every engagement with a fresh perspective.


We care about your business as much as you do. We share our knowledge, experience and expertise to ensure your success.

Quality at Scale

We put expertise and rigor behind execution, solving marketing puzzles and adapting quickly to change.

Discover What It’s Like to Be Our Client

Supercharge Your Growth

Meet the Modern Marketers Who Work Here

Once upon a time in 2014, our founders ventured into Oracle Eloqua consulting with the brainchild we all know as Tegrita. Hit that time-lapse button and we’re now a diverse team with an evolved dream: marketing technology and strategy expertise. No matter the details that set your business apart from the crowd, our combined experience in multiple industries and roles – from strategy, to execution, to technical, to leadership – means no challenge is too big. Gritty, sassy, practiced, intentional… with a dash of laughs and lightheartedness. We’re an unconventional set of friendly humans who raise the bar to clinch wins for our clients.

Mike Geller

Thornhill, Ontario

Chief Technology Officer,

I create unique ideas to solve complex problems and I believe that nothing is impossible.

Brandi Starr

Lawrenceville, Georgia

Chief Operating Officer,
Managing Consultant

I am a nurture campaign rockSTARR and I was born with two teeth. #OverAchiever

Rolly Keenan

Chicago, Illinois

Chief Revenue Officer,
Managing Consultant

I am obsessed with ABM and I was trained in negotiation by a professional hostage negotiator.

Maxine Stoddard

Toronto, Canada

Chief of Staff

I am a Consulting Services enabler with a passion for organizational theory and an obession for all things Eurovision.

Jason Semenek

Big River, Saskatchewan

Lead Strategist

I'm a marketing strategy maniac and I was a research scientist with a degree in Cellular, Molecular and Microbial Biology.

Amy Noel

Austin, Texas

Lead Strategist

I am a mar-com master planner who creates demand strategies that deliver and I love to get out and explore nature.

Andy Shaw

San Rafael, California

Lead Technology Consultant

I am a Data Detective and I play Hawaiian slack key guitar in my spare time.

Nadim Fetaih

Montreal, Quebec

Lead Technology Consultant

I'm a professional Eloqua firefighter and I'm terrified of horses and whales.

Chloe Kelsch

Atlanta, Georgia

Sr. Client Engagement Manager

I am an insatiable strategist, problem solver, and connector of dots and people. I also believe that Ice Cream is its own food group.

Bo Omotayo

Atlanta, Georgia

Sr. Client Engagement Lead

I genuinely enjoy connecting people and I laugh at my own jokes.

Jessica Jones

Deland, Florida

Sr. Technology Consultant

I’m a creative rockstar with an obsession for paranormal research.

Mythili Viswanathan, PhD

Toronto, Ontario

Sr. Technology Consultant

I'm a data cleansing freak and I had pet hermit crabs affectionately named Hanky, Panky, and Spanky.

Sid Sethi

Toronto, Ontario

Sr. Technology Consultant

I am an automation junkie and I can crack my knuckles on command.

Peter Chen

Toronto, Ontario

Sr. Developer

I'm a developer who's obsessed with figuring out how something works, how it can be improved, and made more efficient.

Patrick Galapon

North York, Ontario

Sr. Developer

I am an API guru and I often do random math equations in my head.

Rafael de Castro Bueno

Saskatoon, Saskatchewan

Technology Consultant

I have a huge passion for learning new things and an awesome attention to details. I love eating ice cream in cold weather.

Mike Doane

Halifax, Nova Scotia

Client Engagement Coordinator

I'm an organizational wizard who hasn't had fast food in over 8 years, but still believes you can use a chocolate frosty as a dipping sauce.

Kristyn Leblanc

Belleville, Ontario

Client Engagement Coordinator

I am a process improvement nerd with an obsession for true crime.

Jessica Venerus

Maple, Ontario

Sr. Marketing Manager

I am Social Media Machine and I have a cat that is potty trained.

Manar Asaya

Toronto, Ontario

Sr. Marketing Manager

I’m obsessed with innovating new ways of creating content that's absurdly useful and effective. I also have a severe addiction to chocolates.

Ben Parks

Toronto, Ontario

Sr. Manager, Technical Service Delivery

I enjoy learning how people approach problems. I have played with the same soccer team for 15 years and I eat pizza once a week.

Sarah Sipione

Goderich, Ontario

Operations Manager

I have the ability to remain calm in the most stressful situations and I will eat green olives on absolutely anything.

Ainsley Berry

Goderich, Ontario

Operations Manager

I am detail oriented and have a commitment to quality and the beach is my happy place.

Sara Noor

Toronto, Ontario

Associate Strategist

I'm a creative thinker with a love for peanut butter.

Hannah Li

Toronto, Ontario

Client Success Specialist

I thrive through the success of my clients and I am a sushi addict!

The Florida Panthers engaged Jesse Nobbe and the Tegrita team to build a program that tied specific sales initiatives to their corresponding Eloqua Marketing activities and subsequently pushed these activities into round-robined Salesforce opportunities. We no longer have leads that sit idle and have complete color on our e-marketing efforts! If you have a Marketing Automation problem, Tegrita can solve it. Highly Recommend!

Bill ClarkDirector, CRM & Database Strategy, Florida Panthers

Tegrita made our implementation of Eloqua feel Simple. At the time our organization was going through a CRM and Marketing Automation transition. The entire Tegrita team brought clarity to a project that initially felt very complex. Their team delivered on all our implementation goals and helped us hit our critical deadlines. In addition to helping enabling our business with Eloqua, they also provided mentorship that has enabled and empowered our marketing team. Whether it is an implementation of Eloqua or leveraging the team to advance your use of Eloqua, Tegrita is highly recommended.

Mick WarnerManager, Marketing Enablement, Softchoice

The Tegrita team helped us get up and running on Eloqua in just three weeks. The implementation process could not have been smoother – the team was extremely organized, highly skilled, and fun to work with. We had a very aggressive timeline and I had complete confidence that partnering with Tegrita would allow us [to] meet to our goals. The team went beyond just implementing software – they helped us strategize, shared best practices, and took the time to truly understand our business. I’m excited to have Tegrita as a long-term partner of Fuze.

Emily KetchumSr. Manager, Global Marketing Operations, Fuze

Oracle Eloqua is sold under the premise that marketing people can implement and maintain the system. That being said, a knowledgeable and technology-savvy partner is required for a successful implementation. We found Tegrita to be that knowledgeable and [technology] savvy partner. We use Tegrita for assistance with ongoing technological assistance as well as help with thought leadership and best practices.

John HynekDatabase Marketing Manager, United Federal Credit Union

The Tegrita consulting team was very instrumental with helping Congressional Federal Credit Union implement Eloqua during the Smart Start phase. In the finance industry, we capture an abundance of data that can often be quite complex. With Tegrita’s help, we were able to navigate, simplify and extract essential data to effectively develop robust campaigns. The team was patient and flexible during the entire process. The CEO even provided me with a personal one-on-one training session on Mother’s Day! From personal in-house training to providing actionable solutions, I highly recommend using Tegrita for your implementation.

Phoenix PhimmaseneMarketing Manager, Congressional Federal Credit Union

Tegrita has been an integral part of our success in the implementation and deployment of Eloqua for our three different multi-tenant franchisee companies. Without them, I don’t think we would have been able to get up and running as quickly as we did. Tegrita took the time to understand our business model and knew we could not have the same type of implementation as other companies. By delving deep into our business processes, we were able to launch and feel safe that the security needed was in place to protect our franchisees. We have a small number of people working in Eloqua and Tegrita serves as an extension of our team. In addition, I really like that they know what others are doing and best practices, so they guide as to what we should be doing within Automated Marketing. The whole team at Tegrita is GREAT!

Meribeth GunnPresident, Summit Marketing Communications

Working with Tegrita was essential to the success of the implementation of Eloqua at SUNY Plattsburgh. Tegrita's team was with us from day one, educating us on best practices. Not only were we able to launch two robust campaigns by the end of our SmartStart contract, but we are now able to use the tool ourselves, thanks to their coaching. I recommend that any company or business looking to implement Eloqua as part of their communication strategy partner with Tegrita first.

Catherine KeleherDirector of Marketing, SUNY Plattsburgh

It’s been my experience that many web-based software as a service tools can lull customers into a false sense of reality on ease of implementation by how quickly your instance can be provisioned/“turned-on”. Sure, most are designed to be reasonably user friendly but if you want to get the full value out of your system investment the best thing you can do for your team is to hire an implementation partner like Tegrita. We could not be more pleased with their depth of knowledge and invaluable practical experience. There are many ways to do things in Eloqua but there is always a “better or best” way and you won’t know it unless you have an ace in the hole. Tegrita has saved us countless hours and increased my team’s job satisfaction because they have been able to learn from the best rather than beating their head against a wall trying to use a help menu.

Nicole M CumorichVice President, Sg2

We love working with the team at Tegrita. They are not only reliable partners but everyday lifesavers. Look no further if you want flawless Eloqua implementation, automation best practices and a team extension you can trust when the unexpected happens. They consistently deliver high quality and go above and beyond, anticipating what is best at every single step. Did I mention they're fun to work with?

Julie CandelonMarketing and Demand Generation Director, Certain

Our company only has two staff members managing email/automation and really needed consultants to help us with more advanced tasks and projects. Tegrita was recommended to us by Oracle and has been a tremendous help. Their staff is knowledgeable in every aspect of Eloqua and could easily troubleshoot things that Oracle support could not. They’ve helped us simplify our automation and taught us how to tackle projects from a more straightforward path, thus reducing the number of problems that could potentially happen.

Joanne NgoDigital Marketing Specialist, Online Trading Academy

I've had the pleasure to work with the Tegrita team since April, 2017, helping us implement the Eloqua tool at Midmark Corporation. The Tegrita team has provided us with exceptional support for our implementation, helping us understand how we can best maximize our success by providing recommendations customizable to our business size.

Amanda BalesDigital Marketing Manager & Marketing GPO, Midmark

Our company built out new marketing and sales teams, purchased and instrumented all of their tools, and designed and built our actual product —all in one quarter, at the exact same time. One of the silver linings was that we worked with a lot of vendors and processes, so it’s easy to directly compare them.

Jonathan CowperthwaitHead of Marketing, NPM, Inc.

Partnering with Tegrita was a great decision for AV Homes and our implementation of Eloqua! I really cannot imagine having implemented Eloqua without their support. They helped manage all the details of the initial implementation, which allowed us to meet our aggressive “go live” timeline. Key to our success was Tegrita’s expertise in integrating Eloqua with our CRM system. Tegrita even provided emergency support on weekends and holidays, and they continue to provide ongoing support as needed, always working within our budget and timeline.

Therese SmithCRM Manager, AV Homes

Tegrita has been providing our organization with marketing automation services and support for more than 4 years. Tegrita ensures that our business requirements are translated seamlessly into our automation platform; and that each project is completed efficiently, with quality, and on budget. It has been a joy to work with Tegrita. We recommend them highly.

Angela DavisMarketing Manager, VIAVI Solutions Inc.