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Who We Are

Tegrita is a privately held consultancy based in Toronto, Canada. We are the Revenue Marketing Partner for B2B leaders navigating high-stakes transitions. From mergers and acquisitions to technology replatforms and go-to-market (GTM) motion shifts, we help organizations keep revenue moving when the risk of disruption is high.

Founded in 2013, our fully remote team brings senior expertise across strategy, process, and technology. Clients hire us for critical transition projects where decisions matter as much as execution. We carry both responsibilities, ensuring the right calls are made and delivered.

Our Philosophy

At Tegrita, process comes first. Every transition introduces risk, and the best way to reduce it is with clarity. We define ownership, triggers, and outcomes before configuring systems. We eliminate what does not add value, then design processes and technology that move revenue.

We believe change is when go-to-market teams can either stall or strengthen. Our role is to create alignment across people, platforms, and workflows so your business emerges with systems that work, decisions that stick, and results you can measure.

Our Value

Tegrita is the Revenue Marketing Partner that carries transitions from decision to done, reducing risk and delivering working systems when revenue is on the line.

Revenue leaders are under pressure to deliver results, even as transitions increase complexity. A replatform, a leadership change, or a brand rollout can consume full teams while exposing pipelines to risk.

Low-cost executors lack the perspective to guide decisions. Large consultancies hand off slides without delivering functioning systems. Tegrita is different. We bring enterprise-grade rigor with mid-market agility, providing both strategic guidance and execution you can rely on.

Benefits of Working with Tegrita

Specialized Expertise & MarTech Management:

We combine deep knowledge of marketing operations with senior-level expertise in strategy and technology. This mix lets us fill critical skill gaps, manage complex MarTech environments, and ensure your systems support revenue goals.

Risk Mitigation in High-Stakes Initiatives:

Transitions are where mistakes are most costly. Whether it is an M&A integration, a CRM replatform, or a GTM shift, we manage the complexity and reduce the risk of pipeline disruption.

Flexible Solutions & Dynamic Capacity:

We scale to meet the intensity of your transition. Whether you need targeted project leadership or extended execution capacity, our model adapts without adding overhead to your team.

Objective Insights & Fresh Perspective:

We provide an external, data-driven view of your strategy, process, and technology. Our recommendations are grounded in measurable outcomes, giving executives confidence in both the plan and the results.

Meet the Tegrita Team

In 2013, our founders launched Tegrita with a focus on Oracle Eloqua consulting. Fast-forward to today, and we've evolved into a multifaceted team with expertise in marketing technology and strategy. Our collective experience spans a range of industries and roles—from strategic planning to technical execution—ensuring that no challenge is too daunting for us. We bring a unique blend of grit, expertise, and intentionality to the table, all while keeping the atmosphere light and approachable. Simply put, we're a dynamic team of professionals committed to elevating your marketing efforts and driving success for your business.

“The strength of the team is each individual member. The strength of each member is the team.“

- Phil Jackson

Executive Leadership Team (ELT)

Chief Technology Officer, President

Mike Geller

Chief Revenue Officer

Rolly Keenan

Chief Operating Officer

Brandi Starr

Chief of Staff

Max Stoddard

Client Strategy (CS)

Lead Strategist

Jason Semenek

Technology Consulting (TC)

Lead Technology Consultant

Nadim Fetaih

Lead Technology Consultant

Packy Jones

Lead Developer

Peter Chen

Sr. Technology Consultant

Jessica Jones

Technology Consultant

Rafael de Castro Bueno

Technology Consultant

Ben Parks

Technology Consultant

Kyra Muscat

Client Engagement (CE)

Sr. Manager, Client Engagement

Mike Doane

Sr. Manager, Client Engagement

Mitch Nylen

Client Engagement Coordinator

Sarah Allen

Client Engagement Coordinator

Emma
Whitehead

Internal

Sr. Manager, Operations

Matthew Dubuc

Sr. Manager, Operations

Ainsley Berry

Manager, Operations

Sarah Sipione

TegPets

Paulina

I ❤️ My New Home

Thor

I ❤️ Amazon

Molly

I ❤️ Chicken

Mira

I ❤️ Causing Trouble

Penelope

I ❤️ Invading Personal-Space

Marley

I ❤️ Cuddling Under Blankets

Coco

I ❤️ Bones and Treats

Mango

I ❤️ Going Zoomies

Thor

I ❤️ Looking For Attention

Franky

I ❤️ Bird Watching

Chloe

I ❤️ Apples

XO

I ❤️ A Good Tummy Scratch

Nala

I ❤️ Watching TV and Wrestling

Sam

I ❤️ Chasing Squirrels

Sir Byron Allen of Ardendale

I ❤️ Barking

Kodiak

I ❤️ Smelling Flowers

Eida

I ❤️ Peppermints

Zeus

I ❤️ Being a Couch Potato

Infrequently Asked Questions

Why is there a camel on the website?

That's Buzz, the quirky and fun-loving Tegrita mascot, as well as the author of our Hump Day Buzz newsletter. Because Buzz respects privacy and only sends valuable content, our subscribers are happier than a camel on Wednesday when they receive our emails. Are you on the list?

Subscribe to the Buzz

Our name comes from the latin word for integrity (integritas) and is pronounced Te-GRIT-tuh. Fun Fact: Because most people pronounce our name as though it rhymes with margarita we’ve adopted the Te-GREE-tuh Margarita as our official happy hour cocktail: Check out our TikTok for the secret recipe

Tegrita offers multiple contracting options for flexible short- and long-term solutions, including:
Strategic Execution: Clients committed to over 250 hours per quarter enjoy our lowest rate, faster turnaround times, and strategic advising from our most senior resources.
Standard: Clients committed to at least 50 hours per quarter enjoy a discounted rate and a dedicated client engagement resource.
Ad Hoc: 90-day and annual retainers for clients who need project-based or ad hoc support.

Our employee retention rate stands at an impressive 90%, with an average tenure of 4.5 years across our team. We attribute this stability to our commitment to fostering an engaging work environment. By thoughtfully structuring our organization and hiring for specific talents, we ensure that each team member can focus on what they excel at, day in and day out. This approach not only maximizes individual job satisfaction but also contributes to a cohesive, experienced team capable of delivering exceptional results.

Our service offering is platform agnostic, but our primary expertise is in Oracle Eloqua, Oracle Responsys, Hubspot, Marketo, and Salesforce Marketing Cloud. We also support many of the additional marketing technologies like Pathfactory, Uberflip, 6Sense, Percolate, etc.

During the discovery process, it often becomes clearer who isn't a good fit. A red flag for us is when a potential client requests multiple proposals but shows little interest in developing a collaborative approach. On the other hand, a strong indicator of a promising partnership is when a client sees us as a future extension of their team, aimed at achieving specific business objectives—even if that relationship starts with a one-off project.

Companies that derive the most value from our services often find themselves in complex landscapes, grappling with intricate sales cycles and a multitude of customer touchpoints. These businesses frequently face the challenge of a disjointed marketing tech stack, unsure of how to optimize their existing tools. Adding to the complexity, they commonly experience resource constraints and may lack the specialized technical expertise needed in-house. Many initially approach us with pressing concerns about lead generation or conversion, seeking clarity on what strategies are truly effective. Our primary focus is on serving mid-market and enterprise companies with annual revenues above $20 million.

No, we are neither full-service, nor an agency. We're a consultancy that both advises and executes. Unlike agencies focused solely on project delivery, we provide strategic insights along with hands-on implementation. Our specialized approach ensures you get best-in-class solutions, avoiding the pitfalls of a "jack-of-all-trades" model that often dilutes focus and quality.

The Tegrita Way

CURIOSITY

Starting with why and always coming back to why. Always probing deeper, always asking questions, never assuming. Not being afraid to challenge clients, not being order takers, aiming for partnerships by understanding the why/need behind the ask.

GENEROSITY

Offering solutions, not only executing, framing all work within business problem. Always sharing ideas, being open to innovation and thinking about long term impact on business goals Sharing knowledge to empower clients, delivering on Tegrita Ways of Working - Our Service Principles.

QUALITY AT SCALE

Thinking about delivering flexibility, scalability and maintainability in every solution we provide, of every size. Meeting RACI requirements by taking ownership of accountabilities and responsibilities. Using service delivery methodologies and processes and identifying opportunities for improvement

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