At Tegrita, we welcome collaborators and guest writers to contribute content to our blog. This week, Aditi Uppal, Marketing Technology Manager at Teradata, sheds light on the effort required to...
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#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we…
When working with clients, I often use dating analogies because as different as we all are, as individuals we all have similar dating experiences. Choosing a marketing automation platform is…
As the CTO and Co-Founder of Tegrita, I always have to look at the big picture when it comes to technology and how we serve our clients. Successfully delivering the…
Ever since I went to MarTech and attended Seth Godin’s keynote, I’ve been reading his posts much more frequently and the one I recently read was talking about price vs…
Recently, I attended the MarTech conference in Boston for the first time. There were a fair number of attendees, exhibits for vendors, valuable sessions, and keynotes. My goal was to…
As Chief Experience Officer at Tegrita Consulting Group, my role is centered around ensuring our clients have the best customer experience working with Tegrita. To do my job successfully, I…
When I work in Eloqua, I usually have a set of complex tasks to accomplish. Time is my enemy, the more efficiently I can accomplish my goals the better. As…
Today, “Cloud Technology” has opened the door for non IT experts to build and maintain their own business technology solutions. Whether your implementing a CRM process or marketing automation campaign, there are…
