When working with clients, I often use dating analogies because as different as we all are, as individuals we all have similar dating experiences. Choosing a marketing automation platform is very similar to choosing a mate. So, the question I always ask an organization comparing Eloqua to another Marketing Automation platform is “Are you looking for Mr/Mrs Right (a relationship you can grow into and be with long-term) or Mr/Mrs Right Now (one that is a good fit now, but it’s clear you won’t grow old together)?”. Check out my video to learn more about the key distinction between Eloqua and other Marketing Automation Platforms.
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Brandi Starr
Chief Operating Officer | Managing Consultant at Tegrita
Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.
Latest posts by Brandi Starr (see all)
- The Do’s and Don’ts of Creating an Effective Email Strategy - March 1, 2023
- Agile Marketing in an Agency Environment with Brandi Starr of Tegrita - February 21, 2023
- The Role of Email in Digital Marketing Success - February 21, 2023
