The backbone of Marketing is data. Not only do they serve an internal purpose of measuring ROIs, they also help you target the right audience at the right time. Technology allows for the integration of various data points across various platforms to give you a more wholesome picture of what’s happening daily, weekly, monthly, quarterly and annually in your marketing efforts. Trying to make sense of every piece of data is also not good. Knowing what data you need to focus on, and how to interpret it is critical for an organization’s success.

Mythili Viswanathan, PhDClient Engagement Lead

Whether using Eloqua’s Insight reporting platform or integrating with an external reporting or visualization tool, analyzing the digital body language of your leads and monitoring your campaign performance will provide visibility to the effectiveness of your automated marketing efforts. By having real-time access to these results you can determine if your campaigns are hitting their KPI’s, and if not, gain the insight needed to adapt quickly in order to achieve success.

Andrew KolbucSolutions Consultant

Data & Analytics

If you’re not measuring your results, there’s no point in marketing. That’s what we believe, anyway. As metrics-driven marketers, defining success at the beginning via KPIs and SLAs is the only way we think you can win in the end. After all, no marketing program is perfect, but by studying the results of your marketing efforts, you can see what’s working… and what is most definitely not. Consider data your best friend and analytics your right-hand man. They’re the key to getting where you want to go with your marketing strategy, fast.

Custom Reports and Dashboards, Oh My!

If you think we’re going to give you standard, slapped-together reporting from a template, think again. We go the extra mile with custom reports and dashboards to help you optimize the performance of your marketing.

Got Tableau Reporting? We Do.

Tableau business intelligence reports add technicolor to your black and white marketing automation reporting capabilities. By overlapping data from different systems in Tableau, you get a vibrant picture of your business’ health.

Analyzation Comes Standard

Trends. Audiences. Opportunities. Analysis of these areas as they relate to your marketing are built into every process we execute for you. Because it’s just that important.

Crawl, Walk, Run - Services that grow with you

Learn more about our data and analytics services – designed based on what works for our clients and refined using proven practices. We can be your strategic adviser and martech team.

Custom Reports & Dashboards in Oracle Eloqua Insight

You love that Eloqua Insight gives you out-of-the-box reports and dashboards to help you monitor the performance of your marketing programs. We love that we can help you get the most out of the tool by creating custom reports and dashboards specific to your business needs. You tell us about your KPIs and how you’d like to use your data, and we’ll design the best way to present this information. We’ll build the reports, train you how to use them, and schedule them to be automatically delivered to your inbox. You’ll discover issues, locate anomalies, and uncover data related to your KPIs to help mold your business decisions.

Tableau Reports

You can up your data game with Eloqua Insight by integrating it with Tableau. This powerful visualization tool complements your database, bringing all of your information into one place in an easy-to-process graphic interface. Lucky for you, our experts are experienced at creating and managing Tableau business intelligence reports. You’ll get access to these real-time reports that help you take corrective action immediately instead of waiting until after your marketing campaign completion. Tableau reports give you practical insights into your performance, so you can measure accurately against your goals.

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