Master the Art of Email Marketing with Email Flight Management (EFM)

Email Flight Management (EFM) is Tegrita’s holistic service, simplifying the complex landscape of email marketing into a seamless journey. Just as every pilot needs a well-charted course through the skies, we believe email marketing requires a clear strategy, detailed planning, and rigorous execution. This infographic provides a visual overview of our robust framework, guiding each phase of your email marketing journey. The outcome? Clearer skies, stellar results, and the reassurance that your email efforts are in expert hands.

Discover the impact of a refined email strategy.

Our Approach: What Engagement Looks Like With Tegrita

When you partner with Tegrita for email marketing, the journey kicks off with dedication to understanding. For the initial two months — the Discovery & Onboarding phase — we’re all about getting to know your unique operational dynamics. This period ensures we fully understand and align with your team before making any moves. As we transition into months 3-6, the pace accelerates. We commence IP & Domain Repair to fortify your email reputation and co-develop a clear Email Strategy & Journey. Concurrently, we might pinpoint and recommend essential technical projects, from integrations to refining lead workflows, ensuring you’re maximizing your marketing technology. Once these strategic foundations are firm, Email Execution by the Tegrita team gets underway. With the groundwork established, we shift towards Process Refinement & Documentation, consistently striving to enhance the blueprint. All these stages reflect our unwavering commitment to collaboration, positioning us not merely as a service provider, but as an indispensable part of your team.

Experience the difference of true collaboration and strategic depth.

Features & Benefits

  • Strategic Alignment: Tailored email marketing strategies that resonate with your brand and goals.
  • Smart Segmentation: A deep dive with hyper-targeted audience segmentation; amplifying engagement and conversion.
  • Tech Harmony: Integrate marketing technologies smoothly, optimizing efficiency and outcomes.
  • Quality & Precision: Comprehensive QA and testing procedures ensure your emails are always on point.
  • Spot-On Deployment: Meticulous email campaigns paired with continuous monitoring to keep everything on track.
  • Insights & Improvement: Harnessing data to consistently refine and elevate performance.
  • Cost-Efficiency: Superior email marketing results without the added burdens of hiring, training, or tech expenses.
Ready to Elevate Your Email Marketing? Let's Chat!

Frequently Asked Questions

Which marketing automation platforms do you support?

Our service offering is platform agnostic, but our primary expertise is in Oracle Eloqua, Oracle Responsys, HubSpot, Marketo, and Salesforce Marketing Cloud.

I have a creative agency that handles my emails. Why should I consider Tegrita?

Creative agencies excel in design and content creation. However, they may not be as versed in the technical intricacies and the broader strategy of email marketing. Collaborating with Tegrita enhances your creative agency’s capabilities by infusing strategic insight, profound technical expertise, and meticulous execution. It’s comparable to having both a painter and an architect on your team; we ensure that the foundation is just as solid as the visuals.

Does EFM's cost match that of a full-time employee?

The comparison varies by client. While a full-time employee offers specific expertise, Tegrita offers a team of seasoned experts covering the diverse aspects of Email Marketing. A significant benefit of EFM lies in its scalability. In times of increased workload, we can quickly scale up, and conversely, scale down during quieter periods. This adaptability ensures optimal use of resources and budget. Ultimately, we provide a more efficient solution by maximizing your time, effort, and investment.

Is EFM the same as outsourcing email tasks?

At a glance, you might see similarities, but EFM distinguishes itself in a significant way. Traditional outsourcing often involves low-cost resources that follow instructions without critical evaluation. In contrast, Tegrita’s approach is deeply strategic. We don’t just execute; we continuously evaluate within the framework of your overarching strategy. We don’t just follow instructions; we actively contribute, ensuring your email marketing aligns with what truly benefits your business.

How experienced is Tegrita in email marketing and marketing automation?

Tegrita brings a wealth of experience in email marketing and marketing automation, partnering with diverse organizations in both B2B and B2C industries. Our seasoned team has collaborated with businesses of varying sizes and complexities, enriching our understanding and ability to tailor strategies effectively. Over the years, we’ve refined our expertise across top-tier marketing automation platforms, dedicating countless hours to mastering email marketing. With years of hands-on experience, our team is empowered to drive meaningful client results.

I already have a full marketing team, what benefits does EFM bring?

Tegrita serves as an extension of your current marketing team, particularly advantageous during high stress and high workload periods. By taking on the operational facets of email marketing, we free up your team’s bandwidth, enabling them to focus on high-impact work. This delegation not only frees up your team’s workload but also enables them to invest time in process improvements and tech enhancements. Ultimately, EFM enhances your team’s efficiency and effectiveness, so they can focus on activities that significantly contribute to your marketing endeavors.

I'm already leveraging email. Why should I invest more in your services?

Email stands as a pivotal component of any effective marketing strategy, with nearly every other channel feeding into it. If your email strategy falters, the ripple effect diminishes the ROI of your entire marketing ecosystem. By getting email right, you strengthen your marketing efforts, ensuring that every channel and strategy built upon it can truly thrive.

Ready to Take Your Email Marketing to the Next Level? Get in Touch!

What Truly Sets Tegrita Apart

At Tegrita, we’re not just another email marketing consultancy; we’re your co-pilots in the journey of email excellence. Our blend of strategic vision and technical expertise ensures your campaigns take flight. We delve deep to understand your unique email marketing context and objectives. Trust and transparency form the bedrock of our collaboration, ensuring our partnership evolves in sync with your specific needs. Beyond offering guidance, you gain direct access to our expert team, encompassing martech aficionados, strategists, and technical whizzes. As you navigate the intricate airspace of email marketing, count on Tegrita’s EFM service to map custom routes that align seamlessly with your destination of marketing success.

Email Flight Management Resources