The new CMO’s first 100 days sets the stage for the next year or more. Success or failure here is a strong predictor of your future in the job. Therefore, it’s paramount that you hit the ground running and make smart assessments on your three critical assets: people, processes, and technology. These assessments determine what can and cannot be accomplished during your tenure and just how successful you will be. This six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.
