Marketing strategy allows you to go beyond the day-to-day mentality of modern digital marketing. We work with our clients to look at all the components - from martech stack analysis & roadmapping to buyers journeys, through to content alignment and nurture campaign development - and develop a plan to take your marketing to the next level.

Jason SemenekLead Strategist

Marketing strategy allows you to go beyond the day-to-day mentality of modern digital marketing. We work with our clients to look at all the components - from martech stack analysis & roadvmapping to buyers journeys, through to content alignment and nurture campaign development - and develop a plan to take your marketing to the next level.

Jason SemenekLead Strategist

Marketing Strategy

Our approach to marketing strategy is straightforward: Attract, engage, and convert your target audience with a buyer-centric approach. It’s all about driving leads, but that can’t be done with marketing technology alone. On its own, technology is capable of many wondrous things… but it’s only as good as the strategy it enables. That’s why we cheerlead taking your marketing strategy up a notch – with a proper strategy in place you’ll see the greatest return from your marketing technology.

Combine Brainpower

Your ideas + our ideas = ideas that will change the world for your customers. Our perfect mixture of marketing strategy expertise combined with your industry know-how is the recipe for success.

Take Action

You’ve got objectives and goals, and just talking won’t get the job done. That’s why we map out a plan to make your marketing strategy a reality. Then our team pulls the triggers.

Avoid the Same Old

There’s no way you can stick to what you’ve always done (i.e. what you’re comfortable with) and not go out of style. We help you think forward, stay flexible, and embrace change.

Crawl, Walk, Run - Services that grow with you

Learn more about our marketing strategy services – designed based on what works for our clients and refined using proven practices. We can be your strategic adviser and martech team.

Nurture Campaign Strategy Development

Nurture campaigns created on the fly almost always flop! However, some thoughtful, data-driven strategy goes a long way. When you say “Yes!” to our Nurture Campaign Strategy Development, we prioritize nailing down a business objective, defining the buyer, and identifying key pain points. Next, we outline just what information your prospect will need to like you, trust you, and buy from you. Since timely and relevant communications throughout the customer journey are key to conversion, we spend time honing a multi-channel workflow that your prospects won’t be able to resist!

Modern Marketing Health Checks

You want to get the most value from your technology. Obviously! We understand that it can be a challenge to know what to prioritize to make that happen. Our Oracle Eloqua or Oracle Responsys Health Check determines how your instance measures up to best practices. Our experts analyze your database usage and campaign performance to provide a set of quick wins you can implement taking into account your team size and skill level. You’ll drive more revenue in less time and get the most out of your technology.

Technology Infrastructure Planning

When it comes to choosing marketing technologies for your stack, there’s an overwhelming amount from which to select. We have the experience to wade through the choices of vendor selection and identify the technologies that best complements your existing stack. We’ll also help you understand exactly what you have in your stack, where it’s failing, and what features you’re missing. You can trust us to navigate the technology landscape for you, so you can make the most of what you have now and gain just as much from new solutions. We’ll pinpoint your needs and make sure you walk away with the right marketing technology infrastructure in place.

Agile Marketing Planning Workshop

Proper training and implementation are essential to using Oracle Eloqua, Responsys and Maxymiser to their fullest potentials. In fact, it’s so important that experts advise marketers to join forces with a seasoned partner to help them setup and execute this technology. Our team of consultants offer just that: experience, knowledge, and authority to aide your complete implementation, starting with revenue-generating programs. By following the Oracle SmartStart implementation methodology, our average 4- to 6-week implementation focuses on use cases and thorough training to infuse confidence into your team and ensures successful use of the product.

Buyers Journey Mapping and Content Alignment Workshop

The shift in consumer culture can be overwhelming. Our hyper-interactive, two-day Buyers Journey Mapping and Content Alignment Workshop will help bring your content strategy to life. The workshop begins a review and analysis of your content. From there, we define journey archetypes that lay out the motivations a person has to choose your product or service. Together we will craft a set of adjectives to identify what your ideal client feels at each relevant stage of the buyers journey. The defining moment of the workshop is building the Buyers Journey Map.

Data-Driven Lead Scoring Strategy

Developing a lead scoring strategy is more than just configuring a set of rules in your marketing automation platform. It’s team conversation, collaboration and buy-in to drive more sales. When executed effectively, a data-driven lead scoring strategy can align your teams and accelerate your pipeline. Our consultants begin by analyzing a combination of your MQL and opportunity data, which more often than not proves commonly held assumptions wrong about what leads close and why. We’ll gather the right people together to agree on the definition of a qualified lead, ideal client profile, and profile and engagement criteria. When everyone agrees on our proposed model, we’ll build it and validate to make sure it’s a fit. Our relationship won’t end there. We will hold your hand for the first year of implementation, sending timely updates and holding quarterly reviews to make sure the model is performing as planned, and making adjustments if they’re needed.

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