Marketing strategy allows you to go beyond the day-to-day mentality of modern digital marketing. We work with our clients to look at all the components - from martech stack analysis & roadmapping to buyers journeys, through to content alignment and nurture campaign development - and develop a plan to take your marketing to the next level.

Jason SemenekSr. Marketing Strategy Lead

Marketing strategy allows you to go beyond the day-to-day mentality of modern digital marketing. We work with our clients to look at all the components - from martech stack analysis & roadvmapping to buyers journeys, through to content alignment and nurture campaign development - and develop a plan to take your marketing to the next level.

Jason SemenekLead Strategist

Marketing Strategy

Our approach to marketing strategy is straightforward: Attract, engage, and convert your target audience with a buyer-centric approach. It’s all about driving leads, but that can’t be done with marketing technology alone. On its own, technology is capable of many wondrous things… but it’s only as good as the strategy it enables. That’s why we cheerlead taking your marketing strategy up a notch – with a proper strategy in place you’ll see the greatest return from your marketing technology.

Crawl, Walk, Run - Services that grow with you

Learn more about our marketing strategy services – designed based on what works for our clients and refined using proven practices. We can be your strategic adviser and martech team.

Nurture Campaign Planning, Targeting, and Personalization

Nurture campaigns created on the fly almost always flop! However, some thoughtful, data-driven strategy goes a long way. When you say “Yes!”to our Nurture Campaign Strategy Development, we prioritize nailing down a business objective, defining the buyer, and identifying key pain points. Next, we outline just what information your prospect will need to like you, trust you, and buy from you. Since timely and relevant communications throughout the customer journey are key to conversion, we spend time honing a multi-channel workflow that your prospects won’t be able to resist!

Inbound Marketing

Inbound marketing can make or break your business. That’s why Tegrita offers industry know-how to attract, convert, close, and delight the people who best benefit from your products and services. First, we’ll tap into your existing website traffic to dissect the channels that drive it. Next, we map out a plan to take advantage of opportunities to generate more visitors. And finally, we’ll recommend ways to optimize existing content and marketing efforts to make sure your inbound marketing is running on all cylinders.

Content Inventory, Audit, and Planning

Your content can be dead on arrival if you don’t pinpoint its purpose. Our interactive Content Inventory, Audit, and Planning Workshop will help bring your content strategy to life. The workshop starts with cataloguing all your content — its purpose, audience, medium, location, and stage of the buyer’s journey. Next, we’ll conduct a review and analysis of this content repository. The recommendations that result from this audit form the basis of your content plan. Let’s work together to create a roadmap for repurposing the old and creating the new so that you can hone in on the most impactful and meaningful parts of your content strategy

Multivariate Testing Strategy

If you’re like most marketers, you pick your A/B testing strategies based on luck of the draw. Instead, take the guesswork out of testing with Tegrita’s Multivariate Testing Strategy Workshop. Our experts will show you what’s possible and teach you how to build and execute a robust testing strategy. Together, we’ll review your current marketing efforts to identify optimal areas for testing. In the end, you’ll walk away with an annual testing plan your team (or ours) can implement. The goal is simple — gather test data to glean actionable insights to fuel visible changes to your marketing strategy.

Agile Marketing and Planning

Stop struggling with a broken marketing process and say hello to agile marketing! As an ICAgile Certified Professional organization, Tegrita will lead you through a project kick-off and a healthcheck analysis. Then, during a two-day success planning workshop, you and your team will learn to create, organize, and prioritize a backlog, estimate efforts, assign owners and timelines, and identify roadblocks. In the end, you’ll walk away with a 12 to 18-month marketing roadmap that balances your objectives with a flexible approach to execution. Best of all, we’ll teach you the core principles of agile marketing planning and start building your custom plan with you.

Martech Infrastructure Planning

When it comes to choosing marketing technologies for your stack, there’s an overwhelming amount from which to select. We have the experience to wade through the choices of vendor selection and identify the technologies that best complements your existing stack. We’ll also help you understand exactly what you have in your stack, where it’s failing, and what features you’re missing. You can trust us to navigate the technology landscape for you, so you can make the most of what you have now and gain just as much from new solutions. We’ll pinpoint your needs and make sure you walk away with the right marketing technology infrastructure in place.

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