From volleyball, to sales, to management consulting. My next guest shares the story of the transition from a semi-pro athlete, to a seasoned sales leader, and finally to finding his passion as a consultant. He eventually went on to write a book that helps chief marketing officers and sales leaders transition to chief revenue officer, a leadership role that encompasses all facets of revenue generation.
In this next episode he provides some great advice for marketers and well as sales people and specifically shares a story of securing a contract with Harley Davidson, a company that is not easy to land as a client and typically conservative and wise with their spending. Please welcome Rolly Keenan. LISTEN TO PODCAST!
Book (CMO to CRO: The Revenue Takeover by the Next Generation Executive): https://www.amazon.com/CMO-CRO-Takeover-Generation-Executive/dp/1544517807
Latest posts by Rolly K (see all)
- Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan] - January 14, 2022
- Podcast [Payback Time by Sean Tepper with Rolly Keenan] - September 3, 2021
- Hiring Your First CRO? Tradition is Not Your Friend. - March 1, 2021