×

Become a part of the TegCircle!

The TegCircle isn’t just an email list. Emails are most often a one-way communication. Circles are different. Circles are interactive

Tegrita is committed to knowledge-sharing, making authentic connections, and contributing to the digital marketing community.

As a part of the TegCircle you’ll enjoy:
  • exclusive access to select online events
  • a library of proven practice templates, tools and resources
  • inclusion in industry research, discussions and other opportunities to knowledge share
  • being part of our community of awesome Modern Marketers!

Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

The Marketing Book Podcast

In this episode of the “Marketing Book Podcast” Douglas Burdett, The Principal and Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita and best selling co-author of the book “CMO to CRO, The Revenue Takeover by The Next Generation Executive“.

About the Book

As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control.

Your organization works in departmental silos, with functional leaders pushing their own solutions and feeling satisfied with functional KPIs.

But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.

You’re not the only one who notices—but you are the only one in the perfect position to do something about it.

Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience.

You’ll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.

This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.

About the Author

Rolly Keenan has more than 20 years of experience in enterprise software consulting and marketing strategy and is the Chief Revenue Officer of Tegrita, a full-service marketing technology consulting firm.

He is a graduate of Northwestern University’s Kellogg School of Management.

And interesting facts – Rolly is a trained hostage negotiator, and before getting into the business of marketing, technology, and revenue, Rolly was on staff at USA Volleyball in Colorado Springs, working with the best volleyball teams in the country.

Listen to the Interview HERE!

Links:

  • CMO to CRO: The Revenue Takeover by the Next Generation Executive by Mike Geller, Rolly Keenan, and Brandi Starr (Amazon)
  • CMO to CRO (book website)
  • Rolly Keenan (LinkedIn)
  • Rolly Keenan (Twitter)
  • The following two tabs change content below.

    Rolly K

    Chief Revenue Officer at Tegrita
    Rolly Keenan is the Chief Revenue Officer for Tegrita. He spent his first 10 years of work focused on data center technologies (hardware and software). His second 10 years in management consulting after receiving his MBA in Marketing from Northwestern University's Kellogg School of Management. And the last 3 years Rolly has been focused on MarTech consulting, evolving to RevTech consulting with Oracle and Tegrita.