Marketing Teams Are Stretched Thin, and AI Helps Us Keep Up
More channels to manage. More content to create. The same or fewer resources to do it all. Sound familiar?
That’s exactly where we were. As a small team with two marketing managers and myself (COO), we needed a way to scale our efforts without sacrificing quality or burning out. We knew AI could help, but we didn’t want to generate generic content or replace human creativity. Instead, we built an AI-powered team that works alongside us, amplifying what we do best.
For us, AI isn’t about taking shortcuts. It’s about creating consistency, scaling content production, and making sure our messaging resonates with our ICP. Everything still starts with our expertise and ideas, and AI helps us get there faster with more impact.
If you’re figuring out how AI fits into your workflow, we’re sharing what’s worked for us.
Meet the Tegrita AI Team
We didn’t just plug AI into random tasks. We designed a team of AI-powered specialists that complement our expertise and streamline our content process. Here’s how they work:
- Teg Content Wizard – Our Primary Content Marketer
Teg Content Wizard is where almost all non-podcast content starts. It helps us structure ideas, refine messaging, and ensure everything aligns with our positioning. From thought leadership to email nurtures, Teg Content Wizard is the foundation of our content creation process.
- Podcast Peggy – The Podcast Content Manager
Podcast Peggy is the counterpart to Teg Content Wizard, focused exclusively on our podcast, Revenue Rehab. She helps plan content, refine interview questions, and repurpose podcast insights into other formats. With Peggy, we ensure each episode aligns with our larger content strategy and business objectives.
- Copy Critic Carl – The ICP Trained Reviewer
Carl is our toughest critic, and that’s exactly what we need. Trained to think like a CMO at a $25M+ B2B company, Carl evaluates content for clarity, strategic alignment, and resonance with our ICP. If a message isn’t strong enough, Carl calls it out.
- Tegrita Tone Terry – The Brand Voice Guardian
Terry ensures that everything we publish maintains Tegrita’s bold, direct, and results-driven tone. Whether it’s a blog post, an email, or a LinkedIn post, Terry keeps our voice sharp, engaging, and free of unnecessary fluff.
- SEO Sam – The Search Visibility Expert
Great content is useless if no one can find it. SEO Sam ensures our content ranks by optimizing it for search intent, industry trends, and strategic impact. From keyword strategy to technical SEO, Sam helps maximize our organic reach and engagement, ensuring we get in front of the right audience at the right time.
- Re-purpose Rachel – The Content Multiplier
Creating content is just the beginning. Maximizing its impact is where the magic happens. Re-purpose Rachel transforms our thought leadership into multi-format marketing assets, ensuring our insights reach the right audience in the most effective way. Whether it’s turning a blog post into a LinkedIn carousel, a webinar into a series of bite-sized clips, or a podcast into a long-form article, Rachel helps us extend the value of every piece of content we create.
How It All Comes Together: A Real-World Example
To see our AI team in action, here’s how we create a thought leadership article:
- Teg Content Wizard helps us shape the core message.
- Copy Critic Carl reviews it with a CMO’s perspective, flagging anything that doesn’t resonate with our ICP.
- Tegrita Tone Terry sharpens the language to ensure our messaging is bold, engaging, and free of fluff.
- SEO Sam optimizes it for search, incorporating relevant keywords and structuring it for readability.
- Re-purpose Rachel extends its reach by turning the article into a LinkedIn post, a Twitter thread, and an email campaign.
- Podcast Peggy might even use key insights to shape a discussion for an upcoming Revenue Rehab episode.
What used to take weeks now happens in days without compromising quality or consistency.
Why This Matters for Marketers Getting Started with AI
If you’re new to AI, content creation is one of the easiest and most impactful places to start. AI tools like ChatGPT can help with brainstorming, editing, repurposing, and optimizing content, which traditionally eat up time and resources.
By integrating AI into your workflow, you can:
- Increase efficiency by spending less time on manual content tasks and more time on strategy.
- Improve consistency by ensuring brand voice and messaging stay aligned across all channels.
- Scale your efforts by creating more high-quality content without needing a massive team.
- Enhance creativity by using AI as a brainstorming partner to generate fresh ideas and perspectives.
Embracing AI: A Real-World, Practical Approach
At Tegrita, we’re not AI experts. We’re marketers who have fully embraced the opportunities AI creates. Our goal was never to replace human creativity but to enhance our team’s capabilities and scale our efforts.
We didn’t hire data scientists or build complex AI models. Instead, we strategically integrated AI where it made the most sense, allowing us to work smarter, not harder.
If you’ve been hesitant to explore AI, take this as your sign to dive in. Start small with an AI-powered content editor or an SEO assistant and build from there. The key is to experiment, refine, and find what works best for your team.
AI isn’t here to replace marketers. It’s here to empower them.
So, are you ready to build your own AI-powered dream team?