» Setting The Stage in One Hundred Days
A CMO’s first 100 days on the job will set the stage for the next year or more. It’s paramount for the CMO to hit the ground running and make smart assessments on three critical assets: people, processes and technology. To a large degree, this will determine what can and cannot be accomplished during the CMO’s tenure.
Do people have the right skills to execute your grand plans? Are the current processes built for speed and agility? Do MarTech capabilities match up? It’s an orchestration of people, processes and technology, and the incoming CMO has to weigh all three equally.
The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success. Click here to watch the panel discussion recording to hear from three CMOs from different industries and learn their techniques for assessing what’s working and what isn’t.
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About the Author
Brandi Starr is an impact-focused marketing executive and Chief Experience Officer at Tegrita, a consultancy that helps $100M+ B2B companies build revenue engines that scale. With over 25 years of experience, Brandi transforms marketing operations from tactical execution into strategic revenue drivers by aligning people, platforms, and processes. Named one of the Top 50 Women in Martech, she is co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive and host of the Revenue Rehab podcast. Brandi's process-first approach optimizes existing investments to deliver measurable, scalable growth for enterprise organizations.